Our Story
C3 Wine was born out of a crazy idea, which developed as a dream and finally saw its birth in the autumn of 2024.
Father and two sons spent some days in Rioja wine region in 2018, visiting wineries and enjoying both country life and tapas trails in Logroño. During a winery visit, the producer told us he once had an importer in Norway, but not anymore. One of the sons, or maybe it was both, suggested that we should start importing his wines. At that time, with some wine down our belly, it sounded as a perfect idea. Some hours later, it was more like a crazy one. But it remained a distant dream the coming years.
In 2023 one of the sons went to Torino for an exchange program, and soon we all found ourselves in Piemonte. There we got to know another producer, who also had an enoteca, and several contacts in the local wine industry. After some glasses of excellent local wine, the dream didn’t seem so distant anymore, and planning started.
After returning home, we started the company, got all approvals from authorities and the Wine Monopoly, and in October 2024 our first pallet was on its way. We are very happy for the adventure we’ve started and look forward to meeting a lot of nice people, both producers and customers, and enjoy wine and good company.
That’s why we decided our slogan should be “Quality Wine. Quality Time.”
About us
Geir Sætre
Father & Primary Owner
Born in 1967 in Bergen, Norway. Married and father to three sons. Work as an engineer/leader on an oil rig in the middle of the sea. Learned to cook when I was a teenager and became interested in wine when I was 25. Primarily Chilean red and Riojas. Over the years my wine interest has grown, and now I prefer fruity and structured reds, and minerally and acid whites. I am especially focused on the combination of food and wine.
August Sætre Aasvær
Son & Co-owner
Born in 2000 in Bergen, Norway. Currently writing my master's thesis in Artificial Intelligence in Trondheim. My curiosity about wine were sparked, while on a trip to Rioja in 2018. Living in Turin for a year, my passion and knowledge about the wine culture and history of the region have only continued to grown.
Victor Sætre Aasvær
son & Co-owner
Born in 1999 in Bergen, Norway. Currently I work as an energy consultant in Oslo after finishing my engineering degree. My interest in wine started after cycling through the villages of Burgundy on a family vacation. Since then, my interest has grown and I am especially interested in pairing food and wine.
OUR SERVICES
Tastings
We can provide tastings with the wines that we import.
Winemakers dinner
Are you interested in one of our producers? Let's invite them for dinner!
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